My wife said no.

Life is NOYOKE is a Vitamix blog and “not a place for your political opinions.”

But after last night’s historic 2016 USA election, I can’t just resume business as usual. The disappointment is real.

So, I want to share an analogy that came to me this morning. It helped make sense of it all.

It helped me see a path forward. Here it is:

Despite all the reasons to get a Vitamix in 2016, the USA got a Ninja.

And that’s okay.

Loyal to Vitamix, but Committed to You

Life is NOYOKE’s roots are in helping people change the way they eat. It’s not “Vitamix or bust.”

So when family and friends tell me they got a Ninja, I say the same thing.

“That’s okay!”

You’re exercising your right to choose what you put in your body. You’re choosing healthier.

I’m proud of you.

But of course…

I Think Ninja is the Wrong Choice

I do, however, understand why you chose it instead of a Vitamix. On the surface, Ninja’s will:

• Save you money.
• Serve your needs and fix your problems.
• Prove to the family-owned Vitamix corporation and the millions of gushing Vitamix owners that you don’t need their goods.

Do I believe Ninja blenders are not actually out to serve your best interests? Do I think they’re dangerous? Do I think they use deceptive marketing tactics? Do I think you’ll gradually become more remorseful (or simply apathetic) about your purchase? Do I think when comparing Vitamix to Ninja, there’s no comparison? Do I think you got duped?

Of course I do.

But saying that to your face does nobody any good.

So here’s what I do instead.

Keep on Spreading the Love

Nobody wants to buy a (non-metaphorical) Vitamix today. We just bought a (metaphorical) Ninja.

And once again, that’s okay.

I’m excited for you to put your Ninja to work. Insist that it helps you achieve your goals.

Don’t let it stay idle.

Because remember: we’re all on the same team.

And if you’d like to see how we use our Vitamix to compete in the healthy eating game, we’ll be here making Vitamix recipes; many of which work just fine in your Ninja.