About Us

Hey there —

I’m Lenny Gale, one of the co-founders of Life is NOYOKE. Our business’s forward-facing mission is to improve quality of life, together, one blender at a time. It’s blending, it’s community, it’s impact.

But I’d be remiss if I didn’t tell you about our overarching mission. The mission I’ll carry over to the next thing I build.

Reduce suffering.
Restore connection.
Humbly and proudly give back the gift I was given.

-Unknown

Now here’s the story of how this started, why we care, and our plan to carry out the mission.

Realizing the problem is the food

Let’s rewind to 2012. Despite a good job, my life felt bad. At 40 pounds overweight, I didn’t just dislike my appearance; I disliked myself. I wanted young-person vitality but struggled to understand what kept stopping me.

I’ll never forget telling my friends about my “healthy” breakfast choice at the airport: Bagel, egg and cheese sandwich. I thought it was healthy because I didn’t get bacon!

After studying nutrition, I changed my diet. I started to look and feel better. But here’s when it really hit me. While navigating the offices of consulting clients like Burger King and Kraft Foods, I realized it became so clear: It was the food. The processed food conceived in these corporate offices was designed to make us all addicts.

Knowing what I knew now, I was forever changed. Quite simply, you need way more fruits, greens, and seeds. And you need way less processed foods, meat, and dairy. The challenge is how to most effectively give people the gift of good health. Knowing is easy, but doing is hard. So what’s the smallest change that can make the biggest impact? At first I thought it was egg whites, and named this business Life is NOYOKE. But soon it became clear: The one change is a one-time purchase — a quality blender.

Blending for Good: Small change, big impact

It was not when I got my first blender. It was when I got the right blender. A good blender was the singular most impactful change to my lifestyle. To my quality of life.

Living solo, it was the green smoothies and the shakes and the dairy-free cheese sauces. It was the cauliflower fried rice and the banana nice cream. I lost the weight and felt amazing.

As newlyweds, it was the dinners we made together. Shalva and I made spring rolls, and falafel, and all the hot soups including a version of our local childhood favorite creamy wild rice. We cooked at home together.

As new parents, it was the green juice on tap that our picky-eating child was hooked on. He thrives on a diet of carbs and green juice. It’s the Sunday-morning smoothie bowls we eat together when I get back from a long run. It’s the 10-minute dinners we throw together, something “cheesy” but decently healthy. It’s the apps we bring to dinner parties to rave reviews.

And for our grand-parent-aged friends (including our parents!), it’s all of the above. My dad went 60 years without eating a single vegetable. But after emergency gallbladder removal surgery opened his eyes to his own mortality, he now drinks 20 ounces of green juice every day.

It varies by life stage. But it’s all the same. It’s a lifestyle.

All we want is to guide people to this lifestyle. This one small change – bring a blender into their life – and then revel in its big impact.

Developing leaders to share proudly

True leadership is showing others how to lead. So this project is a collaborative approach to helping other imperfect humans. It’s recipes that you can make and enjoy together. It’s our shared vision for small change with big impact. It’s our shared values of inclusion, excitement, and being good people.

We want people to feel as good as we do (usually!), physically and mentally. We’d love for you to support our work and mission by becoming a BFG customer and advocate. We want you and your friends and family to get the fuel you need to thrive. But what about those struggling to just survive?

Making an impact to do the most good

Nourishing your body with food that makes you feel good feels amazing. And showing other people how to do that feels pretty good, too.

But what feels better than all that? Reducing suffering.

Let’s help each other eat better and help the less fortunate eat.

Did you know that 1 in every 5 kids in our country are facing hunger?

Every blender purchased through Life is NOYOKE provides 100 meals to hungry children through our partner Feeding America. There is no limit to how much good we can do.

Thanks for reading and for shopping through Life is NOYOKE. You can always contact me directly at Lenny@lifeisnoyoke.com. Looking forward to hearing from you.

Lenny Gale
Co-Founder, Director of Customer Happiness