Hi! My name is Lenny Gale and along with my wife, Shalva, we are Life is NOYOKE. Our mission is a Vitamix for everyone. We aim to make buying a Vitamix stress-free and using one life-changing.
We are like the people you see at roadshows demonstrating the Vitamix, except we do it all online. People use our links to buy their Vitamix through us (instead of directly from us).
We’ve been doing this work for the last decade. We strive to provide the best recommendations for each person, even if that means to wait or don’t buy. We are Vitamix partners but not employees; well-connected for insights but distant enough to tell it like it is. We are part of a large team of Vitamix affiliates. Of them, we are the only one dedicated to Vitamix and independently owned.
How we can help you: We strive to help you get the most out of your Vitamix. Our deals page and our model comparison page will help you plan your Vitamix purchase, always with free shipping. Our eCookbook has recipes and tutorials and a 12-step system. Our 30-day program will help you lose some weight and build better habits. You can register your Vitamix order with us to get VIP support. Our recipe index has some of the internet’s favorites. Our YouTube channel has video tutorials. Our Instagram feed has inspiration, motivation, and behind-the-scenes. Our email newsletter has five good things every Friday.
By buying through us, you can support a small business and get a shop-local experience from your pajamas. Email or text or call with questions about buying. We have a big reach but are truly a (virtual) mom-and-pop shop based out of Minneapolis. We help you buy direct; straight from the assembly line to your door. We have access to any model, any color, and any finish. Since we can’t see when orders are placed, people notify us of their purchase to let us know they bought. Then we send a thank you note with a code to get our ebook for free.
More detail: How to buy a Vitamix through Life is NOYOKE
Our story: In 2012 I was overworked, overweight, and a total mess. With help from a Vitamix, I lost 40 pounds and decided to leave corporate consulting to make health and wellness my life’s work. Being the authority on Vitamix blenders wasn’t the original plan, but it is who we are today. We are dedicated to serving this community for as long as we possibly can.
Pronounced no-yolk, noyoke was originally wordplay. Think egg whites. They’re often used by people early in their healthy lifestyle journey. “Egg white omelet, please!” It’s this idea of small steps in the right direction that remains the core ethos behind Life is NOYOKE. Today, we use the Vitamix as a means to that end.
More about us: I grew up in Minnesota, studied accounting and finance at UW-Madison, got a CPA, and lived in Chicago for ten years where I met Shalva. She also grew up here, though we didn’t know each other, and got a master’s in industrial organizational psychology from Depaul. I eat plant-based 99% of the time, and she is a proud never-vegan. We have three kids under six so have our hands very full as Mama and Dada.
We might be for you if…you can relate to any of the following interests or life experiences (of hers or of mine or of ours): Parent to a child with disabilities, the MN State Fair, grandma, grandpa, mom, dad, brother, sisters, nieces, nephews, not golfing, good coffee, stoicism, gratitude, runs outside without headphones, craft cocktails, craft mocktails, candy, kettle chips, exclusively fiction, exclusively non-fiction, the Daily, Ted Lasso, Bluey, minimalism, Buy-Nothing Group, work hard, family first, spiritual religion, honesty to a fault, black rescue dogs, cold showers, hot showers, weekly showers, Hank Greene, Seth Godin, Busy Toddler, live music, raising future friends, mountains, citrus trees, bodies of water, introverts, really good homemade food, special breakfast, donuts, ice cream, compassion, empathy, and gratitude.
