About our work

Our Mom and Pop Vitamix Shop

Hey there. We’re Shalva and Lenny Gale and we sell the Vitamix machine.

How?

People use our links to make purchases directly from the manufacturer.

You have many choices of links to use. Here’s why you should consider using ours.

7 Touchy-Feely Reasons for Buying your Vitamix Through Life is NOYOKE

1) Our “why” matters.

We both left our corporate jobs to promote a healthy lifestyle. When you’re eating better, everybody wins.

2) We rely on you.

We don’t need much. We’re minimalists and not fancy.

But make no mistake: We need you to buy your Vitamix through our site.

3) We put ourselves out there.

Have you seen any of our Instagram?

4) We’re charitable.

We give what we can every month to a variety of causes.

5) You can shop local!

We’re the mom and pop shop in your pocket.

6) It costs you nothing.

It’s rare that buying consciously is not more expensive.

7) It feels really good.

At least, that’s what we’re told.

But you need to look out for your best interest. So here are the tangible benefits of getting your Vitamix through us.

9 Tangible Benefits for Buying your Vitamix Through Life is NOYOKE

1) Buying direct

Straight from the assembly line to your door.

2) The best deals

We get the same deals as all other partners. That includes big-box retailers as well as blender review sites, blending blogs, and deal sites.

If you find a better price, let us know and we’ll beat it.

3) The best selection

Any model, any color or finish.

4) Personalized free sales consults

If you want to talk it out, we’ll jump on the phone with you. Seriously.

5) Friends and family support

Our friends and family ask us for help with their Vitamix. You’re now one of them.

6) Free recipe library

A few of our Vitamix recipes are pretty popular. All of them are plant-based.

7) Free video library

You should really check out our YouTube channel. 🙂

8) Free shipping

Never pay for shipping on any order big or small. Our links all have a promo code built in.

9) Free gift with purchase

For many this is unnecessary. But for some, our purchase bonuses tip the scale.

FAQ

“How do you…?”

Have you heard of the Amazon affiliate program? It’s like that; Vitamix pays us a little commission when people make purchases with our links.

“You do this full time?”

Yes. We feel grateful every day to be doing this work.

“You going to do this forever?”

Hopefully! We don’t need much.

“Can I buy directly from you?”

You can buy directly through us by using our shopping links ?.

“Do you have a cookbook?”

Sure do: The Perfect Mix (It’s an eCookbook for now.)

“Are there other ways for me to support your work?”

Yes, here are a few.

“How did you get started with Vitamix?”

Lenny’s Vitamix story: I’d used egg white smoothies to lose weight and build muscle twice in my life. Once during high school for sports, and then again after college. During the latter transformation, I got my first Vitamix. It helped me step up my smoothie-making and culinary game, of course. But mostly, it made my healthy lifestyle stick. In 2011, when I was preparing to take the leap from Big Consulting and make health and wellness my work, I learned about an opportunity to join the Vitamix affiliate program.

Shalva’s story: Lenny left a Vitamix on my counter when we began dating. I put down my IO psychology career to work on Life is NOYKE full time in 2016.

“Who are you?”

We are DIY introverts who left the corporate world to find joy and purpose with our work.

“Are you vegans?”

I am, she is not. We keep a plant-based kitchen; no animal products at all. But we eat without rules or judgment outside the home.

“What does Life is NOYOKE mean?”

Pronounced no-yolk, noyoke was originally wordplay. Think egg whites. They’re often used by people early in their healthy lifestyle journey. “Egg white omelet, please!” It’s this idea of small steps in the right direction that remains the core ethos behind Life is NOYOKE. Today, we use the Vitamix as a means to that end.

For more about our work, food philosophy, and story listen to our conversation about the Vitamix machine with The Plant Trainers Podcast.