Predicting the outcome of my forthcoming Vitamix S30 in-depth review
The Vitamix S30 is the latest and smallest edition to the Vitamix lineup.
Today, it retails for $409 (see current price).
Good thingsAt 8lbs, the S30 is Vitamix's first baby blender.
Not good thingsThe Vitamix S30 still comes with a Vitamix price tag.
All things consideredThe specs and demos I've seen indicate the S30 would be good as an on-the-go blender.
Update: Just published an in-depth video on YouTube. It features the S30 and the Nutribullet. 8 recipe demonstrations / comparisons.
10 things Nutribullet owners typically say after trying a Vitamix.
Here it is:
In this first look at the Vitamix S30, I’ll be as thorough as possible. Even if it’s something that doesn’t portray this product kindly, I will make note. My goal is to help products like this get designed better. At any price, nobody likes buying a poorly designed product? Nor does anyone deserve to be misinformed or misled.
Yes, I earn money from links out. But beyond referral fees, I am not paid to promote any products. Nor do I accept repeated offers to place ads on the site. My goal is to create a resource that I would use. A place I would go to. A community I’d subscribe to.
Of course, the commentary in this review is from my eyes. My experience and perspective. So, while I tell it like it is, sometimes I make mistakes or leave stuff out. So for the benefit of the Life is NOYOKE community, let me know if you see any errors or omissions. Thank you.
I’ve researched the S30 thoroughly. I have not, however, had an opportunity to test it. Once I do, I will publish the in-depth review. Photos, video, and everything. Just like the rest of my reviews. Until then, here’s my first take on the Vitamix S30.
Vitamix S30: Reasons I will like it
Based on my research, here’s what I will like about the Vitamix S30.
Photo credit: Williams & Sonoma
The Vitamix S30 is the smallest Vitamix ever made. Here are the specs and what they mean.
It weighs 8 lbs.
Similar to a child’s bowling ball, the S30 is very light. By comparison, it weights 33% less than my Vitamix Pro 750.
It’s 16″ tall.
That’s shorter than all Next Generation units. But, only 1.5″ shorter. Like any Next Generation Vitamix, it fits easily under cabinets.
Its literal footprint is only 6″ x 9″. That could be a nice space-saver for me. Certainly, a better fit for my friends living in tiny NYC apartments.
The Vitamix S30 is small enough to pack in a carry-on. While I’ve joked about traveling with my Vitamix, it was never realistic with my Pro 750.
Two containers means more flexible
The Vitamix S30 comes with two containers:
- 40oz container, similar to traditional Vitamix containers
- 20oz container, useable as a double-insulated travel cup
So, if I was making a smoothie, I wouldn’t need to use the large container. Plus, I wouldn’t need a separate to-go cup. It would basically be blend-and-go.
In theory, also, I could prepare dishes faster. For example, if I needed to chop onions and make a dessert, I wouldn’t need to clean the container right away. I would just use both containers.
Blade assembly more accessible
The Vitamix S30’s blade assembly is removable from its containers. This design is very similar to how a magic bullet works. This design is unlike any other Vitamix.
For those with OCD, like me, the blade assembly is more accessible. Meaning, it could be easier to clean than full-sized Vitamix containers.
A new cookbook
Like all Vitamix’s, the S30 comes with a cookbook. It remains to be seen how it stacks up against previously released ones. But, if the recipes are specifically calibrated for the S30’s jar sizes, I will be impressed.
The Vitamix S30 is a brand new design. It looks like no other Vitamix ever released. If I wanted to be an early adopter, I’d love flaunting my S30.
But, the S30 is still a Vitamix. So even having the S30, a blender very few others have, wouldn’t be that exclusive. Who doesn’t have a Vitamix?
Vitamix S30: Reasons I might not like it
Based on my research, here’s what I may not like about the Vitamix S30.
Lacks power, identity
The Vitamix S30 boasts a 790 watt motor. That’s 3x the size of a Magic Bullet’s motor.
But compared to a Next Generation Vitamix, the S30 is weak sauce. Next Generation engines have over 1,600 watts (2.2HP).
So what are you, S30? Are you a big little or a little big?
Who knows? Maybe the S30’s motor is sufficient for my blending needs. Once I’ve tested it thoroughly, you’ll know.
Cleaning an S30 confuses me
Since the blade assembly is removable, the containers are dishwasher safe. So, my first thought is that cleaning would be easier. But what about cleaning the blade assembly? Let’s assume I want to clean the blade assembly. Wouldn’t I want to run a Vitamix Clean Cycle? And wouldn’t that require using one of the S30’s containers? So what’s the benefit of the containers being dishwasher safe? Moreover, how would I clean the blade assembly if I were taking the to-go container with me? Run a clean cycle with the 40oz container? We’ll see once I can test and provide a review. Perhaps I should have been in the Vitamix S30 design meetings? 🙂
Update: Cleaning the S30 is not confusing at all.
Photo by: Vitamix.com
According to Vitamix, all non-electric components of the S30 are top-rack, dishwasher-safe. Read more »»
That’s actually pretty awesome.
Looking forward to changing the way I clean my Vitamix. Potentially. 🙂
20oz to-go container is limiting
Here’s why I could see the S30’s to-go container being limiting.
Cannot add as I go
The S30’s to-go container has no hole at the top. If I wanted to add ingredients mid-blend, I would have to stop it, unscrew the blade, add ingredients, screw the blade, put it back on the motor, and start again. Way too many steps.
Of course, the 40oz container has a traditional Vitamix hole at the top. But using that exclusively eliminates the benefit of having a container that can be used as a to-go cup.
All my smoothie recipes are for 24 oz (or more) drinks. The S30 might force me to recalibrate all my recipes.
Yes, I could make my smoothies in the 40oz container and then transfer. But then do I really need the S30’s to-go container?
There are unique safety features on the Vitamix S30. Since the blade assembly is removable (transferrable between containers), the machine is designed to shut off automatically if the container is rocked, twisted or bumped.
Still, I’m not sure how I feel about being so close to the blade. Yes, the Vitamix blades essentially come dull. But I like the non-removable blade assembly on my Pro 750 (safest Vitamix, IMHO) because there’s less risk of cutting my (clumsy) fingers.
Only a 5-year warranty
The S30 comes with a 5-year warranty. Perhaps this is the future for Vitamix warranties. Doubtful, though. Why? All full-sized, Next Generation models still come standard with 7-year warranties.
But, what if I was okay with a 5-year warranty? Then, wouldn’t I want a Certified Reconditioned Next Gen at the same price? That comes with a 5-year warranty, too.
This is just my first take on the Vitamix S30. My opinions are based on publically available demos, specs and my years of experience publishing articles on Vitamix.
The Vitamix S30 could be great.
But given what I’ve seen, it doesn’t excite me that much. Either way, I can’t wait to give it a spin and publish a full in-depth review.
Until then, thanks for reading.
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I slept on this first-take review last night. And while I was initially doubtful that the Vitamix S30 is worth the money, I understand the appeal.
The S30 should only be compared to a Magic Bullet — the original, affordable, on-the-go blender.
For fifty bucks, you can get a Magic Bullet. It comes with a 1 year warranty. That’s $50 per year ($50 / 1 year). Yet, the motor is relatively weak — 33% the size of the S30.
For $409 (see current price) you can get the Vitamix S30. It comes with a 5-year warranty. That’s $80 per year ($400 / 5 years).
So you’re basically paying an extra $30 per year ($80-$50) for 3x the power. So you’re getting:
- Quicker blends.
- Smoother blends.
- More efficient blends.
And of course, you’re getting the Vitamix brand.
So, I get it. If you’re going to get a travel blender, the Vitamix S30 makes sense. As a permanent fixture in my home, however, I’d rather have the Pro 750. If I were still traveling every week, I’d probably own both.
Update 2: 30 days of the S30
Starting today, May 15, 2014, I’m going to explore the Vitamix S30 in depth. Each day there will be a new post.
30 days of the S30.
They’ll update as they’re published. Enjoy!Shop Vitamix Now
Markus Hayden Sutherland -
How does the S30 do with strawberry/blackberry seeds?
Lenny Gale -
Pretty well. Certainly better than a:
But if you want the best for berries seed, I’d go with an G-Series Vitamix.
Thanks for the preview here. I am looking hard at the S30 as something to send with my daughter to college this fall. She likes the home Vitamix a lot. Yes, I could buy her, or let her buy, an MB every year, but I would rather teach her about quality.
P.S. To me, the utter waste of buying crummy products, and being able to afford to replace them when they break simply because they are cheap, is one of the best reasons to invest in quality.
Lenny Gale -
Completely agree on the quality thing, Greg. Luggage, blenders, speakers, vacuums. I’ve actually wrote about that on my daily blog.
I think clothes might be the exception, though — they go out of style and become “obsolete” before they’re necessarily past their useful life.
With a Vitamix, your daughter would be the envy of all her roommates, for sure. And she’d probably have a better chance at avoiding the freshman 15. And, of course, the lesson of quality, well-thought-out purchases.
That makes me think. I’m pretty sure, a Vitamix is the BEST high school graduation gift one can get for their kid.
Pretty sure I’d get ’em a 7500, though. Probably a reconditioned, actually. Still not sold on the S30. Will post a link here once I’ve had a chance to actually test it out.
Michael Tipton -
Great website! I own a Vitamix Pro750 and love it. However, I have a difficult time making a 20 oz. smoothie so I purchased a 900 Series Nutribullet which is 900 watts. I must admit that it does an amazing job. I was surprised. If I hadn’t just purchased it a few months ago I would highly consider the new S30 due to the Vitamix reputation and my love for the 750 Pro. Do you have any suggestions for making 20 oz. max smoothies in my 750 Pro? I always have to add more liquid during the blending and then I’m over a 20oz to go cup limit. Thank you very much!
Lenny Gale -
Sounds like there’s a need for 20oz recipes for the Pro 750.
What kind are you struggling to make?
Michael Tipton -
I always have to add water making it into a 40 oz drink. I’m having difficulty with a 20 oz. recipe.
“So you’re basically paying an extra $30 per year ($80-$50) for 3x the power.”
So many things wrong with this logic.
1.You are assuming the MB is going to crap out in a year. I doubt that sincerely.
2. If u have AMEX – doubles the warranty
3. If u buy from Costco- they will replace even after 1 year
4. See #1
Lenny Gale -
Dave, you’re right. I’m assuming useful life of an Magic Bullet is one year. That’s how long an Magic Bullet is under warranty. I assume useful life of a Vitamix S30 is five years. That’s how long a Vitamix S30 is under warranty.
How would you measure useful life’s correlation with its warranty?
Bob Davis -
I’d be shocked if a Magic Bullet lasted for a year. Mine crapped out after 2 weeks. What a P.O.S. it was, and I only ever made guacamole in it. Would never recommend a MB to anyone, and have stopped several people from wasting their money on the product…
Lenny Gale -
I didn’t say it… 🙂
Trevor Little -
My wife and I just bought a Magic Bullet about a week and a half ago. We are changing the way we eat and wanted to try it out for post-workout smoothies. After three uses…..THREE…..the mechanism in the base (the little plastic spinner) was shredded and completely useless. The spinner on BOTH blades had chunks missing and BOTH blades were trash. While they are sending us all new parts, I don’t see us having any other result with the new equipment….but we will see. I am hoping to scrape up the money to get us a Vitamix very soon.
Does the 20oz to go container fit on your 750 base?
Lea Ann Savage -
No, Karen, both of the S30 containers fit ONLY on the S30 base.
Lenny Gale -
Lea Ann is correct. Thanks, Lea Ann!
The S30 containers fit the S30 base, only. And vise-versa. Classic C-Series and Next Generation G-Series containers fit on Classic and Next Generation bases, only.
I know the S30 has to be compared to the Nutribullet, but the comparison stops at the personal size container. I hate to say it, but if you buy a Nutribullet you may as well add the cost to the Vitamix. Most people I know end up eventually buying a higher end blender. Vitamix is on an entirely different level.
Lenny Gale -
Good point about adding the cost of a Vitamix to a Nutribullet.
I don’t dissuade people from buying a Nutribullet, though. I’d rather have people make a smaller investment from the outset. If they like the way smoothies and other blend-ables make them feel, soon they’ll be ready for a high-speed blender. And when that happens, they’ll be even more ready and excited for their REAL investment.
Baby steps leads to momentum which leads to success.
According to various places online, the next gen motors are 1440W, not 1600W.
Lenny Gale -
Thanks for the heads up. Where did you find this? I couldn’t find any official Vitamix documentation listing the watts. So, I just did the math of 2.2 HP translated to watts.