Day 9: 30 days of the Vitamix S30 — What everyone ought to know about the color of their Vitamix

No wonder I’m motivated to create with this Vitamix S30.

It’s black in color.

In other words, it’s not red.

What do my choice of Vitamix colors have to do with me being motivated?

Let me explain.

Getting the most out of your Vitamix?

If you have a red Vitamix, for example, you probably aren’t using it as well as you could.

Why?

The color red has a de-motivating power.

Yes, red Vitamixes can essentially make you lazy.

For example, imagine you have a soup recipe you’ve been wanting to make. The recipe requires a lot of preparation and focus to make right. You are less likely to try the new recipe with a red Vitamix than you are if you had a white or blue Vitamix.

In other words, red Vitamix owners are more likely to get hot & sour soup delivered than try to make in their Vitamix themselves.

So what are other colors’ effect on motivation?

Here’s what we know:

Most skilled own white or blue

Based on the following study, you should get a blue or white Vitamix for:

• Motivation in the kitchen.
• Eagerness to improvise your meals.
• Inspiration to advance your culinary skills.

Why blue or white? The study went like this:

Participants worked on two types of problems.

1. Difficult problems (requiring high motivation)
2. Simple problems (requiring low motivation)

The problems were on blue, white or red paper.

Participants got more of the difficult problems right when they were on white or blue paper. Participants got significantly less of the difficult problems wright when they were on red paper.

Color did not impact scores for simple problems.

To summarize: People were MORE motivated to solve difficult problems when written on white or blue paper. They were LESS motivated to solve the difficult problems when written on red paper.

Source: Color as an Environmental Processing Cue: External Affective Cues Can Directly Affect Processing Strategy Without Affecting Mood

The case for the red

While the color red seems to trigger non-systematic (non-critical) thinking, it is considered to project “happy” cues.

In other words, red Vitamix blenders make you happy.

And that’s great!

If you’re not excited about “problem-solving” with your Vitamix, a red one might be perfect for you. Some people make the same three things in their Vitamix. And for them, a red one is a good choice.

Contrast that with white or blue. Those trigger “sad” cues, but promote systematic (critical) thinking.

So here’s an analogy: Your red Vitamix might not get into the Vitamix hall of fame, but it sure will be a fan favorite. 🙂

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Bottom line

If you are not an “adventurer” looking for challenges in your kitchen, a red Vitamix might be a good pick.

But if you want to get the most out of it, choose blue or white.

Note: I’ve owned black and brushed stainless (now in actual metal!) Vitamix models. The 7500, Pro 750 and the S30. My motivation to solve complex problems in the kitchen is neither high nor low.

Related resources

• Copper Metal Finish? Here’s the scoop on the Heritage Collection
• Certified Reconditioned Models
• Compare Product Lines
• Containers
• Accessories
• Cookbooks
• Warranty
• Extended Warranty
• Vitamix Professional Series 750 Review
• Vitamix Promotion Code