🙏🏼 FYI: 
Day 9: 30 days of the Vitamix S30 — What everyone ought to know about the color of their Vitamix
No wonder I’m motivated to create with this Vitamix S30.
It’s black in color.
In other words, it’s not red.
What do my choice of Vitamix colors have to do with me being motivated?
Let me explain.
Getting the most out of your Vitamix?
If you have a red Vitamix, for example, you probably aren’t using it as well as you could.
Why?
The color red has a de-motivating power.
Yes, red Vitamixes can essentially make you lazy.
For example, imagine you have a soup recipe you’ve been wanting to make. The recipe requires a lot of preparation and focus to make right. You are less likely to try the new recipe with a red Vitamix than you are if you had a white or blue Vitamix.
In other words, red Vitamix owners are more likely to get hot & sour soup delivered than try to make in their Vitamix themselves.
So what are other colors’ effect on motivation?
Here’s what we know:
Most skilled own white or blue
Based on the following study, you should get a blue or white Vitamix for:
- Motivation in the kitchen.
- Eagerness to improvise your meals.
- Inspiration to advance your culinary skills.
Why blue or white? The study went like this:
Participants worked on two types of problems.
- Difficult problems (requiring high motivation)
- Simple problems (requiring low motivation)
The problems were on blue, white or red paper.
Participants got more of the difficult problems right when they were on white or blue paper. Participants got significantly less of the difficult problems wright when they were on red paper.
Color did not impact scores for simple problems.
To summarize: People were MORE motivated to solve difficult problems when written on white or blue paper. They were LESS motivated to solve the difficult problems when written on red paper.
The case for the red
While the color red seems to trigger non-systematic (non-critical) thinking, it is considered to project “happy” cues.
In other words, red Vitamix blenders make you happy.
And that’s great!
If you’re not excited about “problem-solving” with your Vitamix, a red one might be perfect for you. Some people make the same three things in their Vitamix. And for them, a red one is a good choice.
Contrast that with white or blue. Those trigger “sad” cues, but promote systematic (critical) thinking.
So here’s an analogy: Your red Vitamix might not get into the Vitamix hall of fame, but it sure will be a fan favorite. 🙂
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Bottom line
If you are not an “adventurer” looking for challenges in your kitchen, a red Vitamix might be a good pick.
But if you want to get the most out of it, choose blue or white.
Note: I’ve owned black and brushed stainless (now in actual metal!) Vitamix models. The 7500, Pro 750 and the S30. My motivation to solve complex problems in the kitchen is neither high nor low.
Related resources
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- Certified Reconditioned Models
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It’s interesting you suggest that the color of someones blender (if they had the option to choose their color) says something about that persons character or personality in terms of motivation. I got a red Vitamix because I wanted something bright and cheerful, but it wasn’t my first choice. In retrospect I wish I had gotten a Creations GC in the “Berry” color which was a sort of purple color. I wonder what you thing that color would say about me or my level of motivation. I actually have had my vitamix for over 2 years and have never used it to make a smoothie or any food item. Originally I exchanged a Blendtec to get a Vitamix after I found out their blades were non-replaceable and they spit black carbon dust out of the bottom. But my original vitamix containers had the black fleck problem. So I got replacements and the new ones had oil that leaked out of the blades into the jar with the same water tests. So I ran over 50 cycles trying to get the oil out of the blades. This wore me out and discouraged me greatly. Eventually the oil seemed to go away but those containers never got replaced the machine has been gathering dust ever since. I once tried to wash my 48oz container thinking I might use it but I accidentally scratched the plastic with a “non-scratch” scouring pad/sponge. This discouraged me even more. I swore I would’nt use it again until I could get a replacement NEW 48oz container, which hasn’t happened. In the interim I had gotten a Hamilton Beach Commercial Blender called “Tournant” that came with a stainless steel container. That eventually had to be returned after finding out that the motor made a bad “new” smell that wouldn’t go away even after running it for over 30 cycles. The stainless steel container lid also leaked. The seal was bad. Testing it with water would cause the water to spurt out from under the lid. They sent me a replacement container and it had the exact same problem. This was an extremely discouraging experience for me also. But I was left with a spare Hamilton Beach Stainless Steel container. I have been searching for a used (well broken in) Hamilton Beach Commercial Motor Base on ebay ever since. They have a few other compatible models that can take the stainless container besides the Tournant. These include the Fury, the Tempest, and the Summit. I just recently got a good deal on a used Summit bar blender. It’s well broken in. I plan to get a new replacement polycarbonate container and lid for it since the old one it came with is deeply scratched, clouded, and also leaks from under the lid with a water test run. I also plan to purchase a food grade silicone O-ring for the rubber lid on my stainless container to try and give it a solid watertight seal. Other than that the motor purrs and sounds good on this machine that shows in it’s digital log that it’s already been through over 25,000 blending cycles! So well broken in is kind of an understatement. I hope it’s not getting worn out, but we’ll have to see about that. I think it’s still good to go. So maybe after all this description it shows that I am not a very motivated person. Motivated to save money, sure but not motivated to do healthy things like make myself health drinks with an expensive machine that’s been just sitting around for years. But I have OCD and am on the “autism spectrum” so that probably factors in a little bit, I would imagine. I am also a fatal perfectionist. My standards are so high that even I cannot meet them. When I receive a piece of equipment that is flawed in some way, I have a hard time being able to reconcile the difference, and I just get emotionally stuck and blocked over it. I had a 3 pound bag of organic frozen strawberries and other frozen fruit from costco go bad from sitting in my freezer for over a year because of being hung up over my vitamix not being perfect and having problems. I never even wanted a blender with a plastic container. I’m still considering buying a CAC90 Waring Stainless steel container they say it supposed to able to fit on top of a vitamix, but they’re crazy expensive at over $200. Hopefully I can use my Hamilton Beach Summit. It’s motor base is black, fat, and stocky. It’s a 3 horsepower machine that normally sells new for almost $1000. But I got mine used for under $100. You misspelled the word “right” in this article by putting a “W” in front of it. My friend has a white vitamix that he got used for cheap and he has never used it either as far as I know. Even got a new container for it. I guess he must lack motivation too! I wish I could get motivated to make smoothies. All my interest in “High Powered” started from going to a “Jeff Primack” Chi-Gong workshop,. where he suggested you need a 3Hp blender such as blendtec to pulverize and consume avocado pits. The blendtec blender was the first one I had but it didn’t meet my standards mainly because the blade was non-replaceable. Everything devolved for me from there. These last 3 to 5 years has been a virtual nightmare for me when it comes to dealing with blenders, and I still have never made a smoothie. I went and got one from Jamba Juice but it was not very good because they used ice from a machine that needed it’s filters changed. I got a green smoothie from them that tasted like mildew and chlorinated water. Yuck! Then they went out of business before I could ever go back and get a replacement! I got a smoothie from the “Smoothie King” that was insanely sweet. I could not even drink it. When I called they said too bad that they wouldn’t be able to remake or give my money back. I hate smoothie king. I will never go there again!
This is quite the comment. Maybe we can pair it down a bit?
I wanted to take advantage of the sale while I could, so today I purchased the white, classic C series model (which one? It’ll be a mystery until it arrives on my doorstep!). I’ve heard wonderful things about Vitamix’s reconditioned units that I figured, why not? I reasoned I should get it as a back up in case my Pro 750 (G series) gets tired one day. Seriously. Who does this? Anyway. Did it. Used your code and sent a brief message to Lenny to let him know the confirmation (order) number. I was tempted to consider a basic Blendtec but then quickly snapped out of it!
Thanks Jeanne. Recon models are awesome